SY StrategyDiscuss your AI prioritiesStrategic AI advisory, governance & executive education
You know AI matters. The hard part is deciding where it belongs, what deserves investment, and how to move from experimentation to measurable business results. Get a clear plan your leadership team understands and your organization is ready to execute.
How we work
Strategy • Alignment • Execution • Measurable impact
You leave with agreed priorities, clear ownership, practical guardrails, and a focused 90-day plan.
Executive workshops · Leadership training · Facilitation
Your business goal becomes a clear solution brief. The right technical specialists implement it while SY Strategy keeps delivery tied to the outcome.
Solution design · Technical delivery · Strategic oversight
Your team measures business impact, strengthens employee use, updates governance, and decides where to invest next.
Performance reviews · Adoption support · Governance updates
Experience & approach
You get one coordinated team with business judgment, technical depth, and an independent view of what your organization should do next.
Your strategy is shaped by people who have built companies, led growth, and delivered technology. Our founder has built four companies and completed two exits.
Your work draws on more than 20 years of combined AI experience across strategy, engineering, product, operations, and implementation.
Your governance approach draws on the NIST AI RMF, ISO/IEC 42001, and the EU AI Act, alongside requirements relevant to your market.
You work with a firm led by a founder named one of the Most Inspirational Women in AI in 2024.
Speaking & leadership sessions
Invite Shadi Yazdan, Founder and CEO of SY Strategy, to lead a conference keynote, executive briefing, or working session. Your audience leaves understanding where AI belongs, what leaders need to own, and what to do next.
Invite Shadi to speakCase studies
01US manufacturer
A clearer path to scale
Leadership identified the operating risks, systems gaps, and AI opportunities which needed attention before further investment.
Read the case study
02B2B professional services
15% conversion improvement
The leadership team paused competing initiatives, focused AI on the sales process, and improved conversion across key pipeline segments within 90 days.
Read the case study
03Manufacturing
Direction in three weeks
The leadership team aligned on one decision, assigned ownership, and stopped spending time and budget on unfocused activity.
Read the case studyNot sure where to start?
In two minutes, see whether your next step belongs in Decide, Build, or Scale. You will receive a clear view of your gaps and a practical place to begin.
Take the free assessmentInsights
What leaders need to own before AI moves deeper into the business.
Read the article02How to assess leadership, data, people, technology, and risk before investing.
Read the article03A practical way to move from AI noise to focused business decisions.
Read the articleLeading a business carries vision, pressure, and responsibility. The Circle brings together CEOs, executives, and business owners who want to grow their companies and themselves. Through honest conversation and shared experience, we explore how purpose, integrity, faith, and personal responsibility shape our decisions, our businesses, and the impact we have on others.
Interested in joining? Book a call to explore whether The Circle is right for you.
Explore The Circle
Why SY Strategy
You get one coordinated team to guide the decision, define the solution, oversee implementation, and support adoption.
Shadi Yazdan leads strategy, executive alignment, and governance. She is a 4x founder with 2 exits, holds an Executive MBA from Kellogg-Schulich, and was named one of the Most Inspirational Women in AI in 2024.
Our technical team includes AI developers who were building AI systems before generative AI became a boardroom priority. They assess feasibility, build solutions, and connect new tools with your existing systems.
SY Strategy brings the right specialists around your business goal, so technology supports the decision instead of driving it.
Discuss your AI prioritiesNo. We work with your existing team or bring in the right technical specialists when implementation begins. We start with the business decision, then shape the technical team around the work.
Only after your business requirements support a tool. We first define the outcome, workflow, data, users, risk, and measures. Your team then has a sound basis for comparing vendors and solutions.
Start with a 30-minute, no-obligation fit call. We learn about your business, current AI activity, priorities, and concerns. If you prefer to assess your position first, complete the free 2-minute AI assessment.
Take the assessmentIf there is a fit, we recommend the right starting point within Decide, Build, or Scale. You receive a clear scope based on your priorities, readiness, internal resources, and the outcome you need to improve.
Both. We lead strategy, leadership alignment, governance, and oversight. Our technical team or your existing providers handle implementation. This keeps the solution connected to the business outcome from the first decision through adoption.
Include the leaders who own the business outcome and the functions affected by the decision. Depending on the work, this often includes the CEO, operations, technology, data, risk, people, and the relevant business leader.
No. We support companies beginning their AI work and companies already using several tools or running pilots. We meet you where you are and identify the decision which needs attention next.
We build practical governance around how your business uses AI. The work covers ownership, approved use, data, risk, human oversight, vendor decisions, documentation, and review. We draw on recognized guidance such as the NIST AI RMF, ISO/IEC 42001, and the EU AI Act where relevant.
Your next AI decision
Start with a 30-minute, no-obligation conversation about your business, your current AI activity, and the decision in front of you. If there is a fit, you will know the right next step.
Discuss your AI priorities